Daniel Rivera is the President and Chief Executive Officer of Driven Brands. He joined Driven Brands in November 2012 as Chief Information Officer. In 2014, Rivera was named Meineke Brand President. In 2020, Rivera was named Group President of the Maintenance segment and President of Take 5 Oil Change. He served as Chief Operating Officer from February 2023 to May 2025.
Previously, Rivera was the Senior Director of Application Development, Business Intelligence, Infrastructure, and Security at AutoNation. Prior to his role at AutoNation, he worked at some of the largest companies in the world, including GE, Motorola, and Burger King Corporation.
Rivera holds two degrees from Florida International University. He received a Bachelor of Science degree in computer engineering, cum laude, and he holds a Juris Doctorate.