Bart LaCount is Executive Vice President and Chief Marketing Officer, overseeing marketing strategy, brand development, and consumer insights across the Driven Brands portfolio of automotive service brands.
Before joining Driven Brands in 2026, LaCount served as Chief Marketing Officer for Popeyes Louisiana Kitchen at Restaurant Brands International. Prior to that, he spent more than 18 years at PepsiCo, where he worked across large-scale consumer brands and multi-billion-dollar portfolios. LaCount served in various roles during his time at PepsiCo, including Vice President, International Beverages Marketing and Vice President, Consumer Insights - PepsiCo Foods North America.
He has a B.S. in Mechanical Engineering and M.S. in Industrial Engineering from Ohio State, as well as an MBA, Marketing and Strategy from the University of Michigan - Stephen M. Ross School of Business.